the text reads: My butt is big and round like the letter C and ten thousand lunges have made it rounder but not smaller. And that’s just fine. It’s a space heater for my side of the bed; it’s my ambassador to those who walk behind me; it’s a Border Collie that herds skinny women away from the best deals at clothing sales. My butt is big and that’s just fine and those who might scorn it are invited to kiss it. Just Do It.
I love this ad…in fact, I love the whole “let’s be real” movement going on right now with women and advertising. Nike has always been innovative when it comes to portraying a woman’s strength and beauty, leading the way for women to realize that words like strong and athletic can be synonymous with beauty and feminine.